Outlast Media is now Promerix
Friday, July 11th, 2014
Outlast Media, a leading digital web agency, is proud to unveil its new brand identity, symbolized by the introduction of a new company name, logo and website. Effective immediately, Outlast Media LLC will continue to provide website design, development and marketing services as Promerix LLC.
"The launch of our new brand identity signifies a new era for our company as we expand our service offerings to a larger client base," said Paul Szeglowski, Founder and Chief Project Manager for Promerix LLC. "We have full confidence that the Promerix brand will allow us to increase our brand equity and expand our services and products to clients in Charlotte, Buffalo and beyond."
Originally established in Buffalo, NY, Outlast Media has been providing custom web solutions since 2005. In 2012, Outlast Media relocated to Charlotte, NC, expanding its offerings to the Carolinas while maintaining a strong presence in Western New York.
The rebrand follows a year-long process of developing a new visual identity and website.
The new logo features a trademark that is distinctive, powerful and symbolizing. The logo contains a box surrounded by six triangles, which represent the six core services offered by Promerix: website design, web development, content management, search engine optimization, social media development and a sixth analytical service scheduled to be announced by the end of 2014.
The negative space between the triangles and box creates the letter "P" for Promerix while also symbolizing our outside-the-box methodology.
The new Promerix website was built on the lastest Bootstrap platform — our preferred HTML, CSS, and JS framework for developing responsive, mobile-friendly websites and web applications. The website is powered by the latest version of Promerix's custom-developed content management system, RapidCMS.