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Promerix launches IPS Empress Direct website for Ivoclar Vivadent

Promerix launches IPS Empress Direct website for Ivoclar Vivadent

Tuesday, May 19th, 2009

AMHERST, NY — Ivoclar Vivadent – the world's dental technology leader – launches an Promerix developed website for their newest product IPS Empress Direct.

IPS Empress Direct is a universal nano-hybrid filling material for direct esthetic restorative procedures. Designed to mimic IPS Empress Ceramic, IPS Empress Direct offers a high gloss polish and the lifelike opacity, fluorescence and opalescence necessary to create beautiful and naturally esthetic restorations.

Promerix developed a custom, CSS-based website for IPS Empress Direct that ties into Ivoclar Vivadent's corporate colors and layout.

With more than 2,000 employees worldwide, offices in more than 100 countries, and subsidiaries in 22 countries, Ivoclar Vivadent is a global presence dedicated to advancing the practice of dentistry for both dentists and technicians.

Promerix has been providing Ivoclar Vivadent with web solutions since 2002.

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