News & Press

Smile to the Max! website launched by Promerix

Smile to the Max! website launched by Promerix

Friday, February 15th, 2013

AMHERST, NY — Promerix is proud to announce the launch of the Smile to the Max! website. Smile to the Max! is the consumer website for the IPS e.max product line from Ivoclar Vivadent – the worldwide leader in esthetic dentistry.

IPS e.max represents a major breakthrough in restorative and cosmetic dentistry. IPS e.max restorations can help fix discolored or stained teeth, crooked teeth, chipped or cracked teeth, decayed teeth, and many more dental issues. IPS e.max is now the number one all-ceramic restoration used today in dentistry. The patented e.max material has more than 10 years of clinical evidence with a 98.2% success rate.

Ivoclar Vivadent needed Promerix to develop the Smile to the Max! website within a few short weeks so the site could be active for the company's marketing blitz campaign. The website features a clean and simple look, plenty of jQuery-animated features, a before and after photo gallery, slick photo and video integration and more.

"Promerix delivers for us at Ivoclar Vivadent time and time again. We trusted them to develop our first uniquely consumer website, Smile to the Max!," said Jennifer Paterson, Ivoclar Vivadent Marketing. " They turned around production very quickly, offered suggestions on how to make the site better and we were quite satisfied with the results. When we need things done, and done well, we turn to Promerix."

The website is located at and more project details can be seen in our Website Development Portfolio.

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