More Than A Denture
More Than A Denture is a marketing campaigned designed to educate consumers and dental professionals about Ivoclar Vivadent's game-changing removable denture system. Ivoclar Vivadent's dentures are crafted using advanced material science to ensure an enhanced appearance and dependable wear. The dentures have the only patented press technique that can ensure a denture base with a precise fit, more comfort, and exceptional stain resistance.
LAUNCH WEBSITE
The Objective
Ivoclar Vivadent required the creation of a website that would be geared toward denture consumers and a website that would be a resource for dental professionals. Additionally, Ivoclar Vivadent required a web presence that could be easily adapted for additional countries and languages as their denture products are available in over 120 countries.
The Solution
Promerix developed two websites for Ivoclar Vivadent's More Than A Denture campaign. One website targets the consumers, or the denture wearers, while the other targets dental professionals. This responsive website is powered by Promerix Admin, our customized content management system, which allows Ivoclar Vivadent to utilized its framework in multiple countries and in multiple languages. Promerix also created a custom location finder that helps dental professionals find local labs that create dentures using Ivoclar Vivadent Removable products.
